An integrated marketing campaign designed to communicate product versatility across multiple touchpoints
Project
Product Promotion Campaign
Scope
Campaign Concept, Print, Email, Social Media
Role
Senior Production Designer – Campaign Visuals & Execution
Overview
To promote a 3D laser product, the campaign needed a strong and memorable concept that clearly communicated its versatility across multiple job site applications.
I developed a “Jack of All Trades” concept using playing cards as a visual metaphor, extending the idea across physical and digital touchpoints.
The Challenge
Communicate multiple product applications in a simple, engaging way
Create a memorable campaign that stands out in a technical industry
Maintain consistency across print, email, and social platforms
Translate a conceptual idea into both physical and digital formats
The Solution
Developed a playing card concept to represent different use cases and versatility
Designed a custom printed card deck as a promotional giveaway
Created a cohesive visual system applied across eblasts and social media assets
Used bold typography and product-focused imagery to maintain clarity and impact
Results
Delivered a cohesive multi-channel campaign across print and digital platforms
Transformed a technical product into an engaging and memorable visual concept
Enhanced product storytelling through a clear and relatable metaphor
Successfully integrated physical promotional items with digital marketing efforts
My Role
Senior Production Designer
Led the visual execution of a multi-channel campaign centered around a unified concept
●Developed visual direction based on campaign concept
●Designed printed playing cards and packaging
●Created eblast layouts and digital marketing assets
●Ensured consistency across all campaign touchpoints
Tools
Adobe IllustratorPhotoshopAfter Effects
Gallery
CAMPAIGN ASSETS
Custom playing card set designed to communicate product versatility as a promotional giveaway
Animated social media asset promoting product versatility
