Event Campaign

Compact Construction Tech Workshop

A multi-location campaign designed to drive attendance for hands-on construction technology workshops

Project

Event Campaign (Workshop Series)

Scope

Print, Email, Social Media, Landing Page, Event Graphics

Role

Senior Production Designer – Campaign Execution

Overview

Topcon launched a series of compact construction technology workshops across multiple locations to showcase machine control solutions through live demonstrations.

I developed and executed a cohesive visual campaign across print and digital channels to promote the events and drive attendance.

The Challenge

Communicate a technical product offering in a clear and engaging way
Maintain consistent branding across multiple locations and formats
Adapt messaging for different channels (print, email, web, social)
Ensure clear communication of event details (dates, locations, registration)

The Solution

Developed a unified visual system applied across all campaign touchpoints
Designed direct mail postcards to reach targeted customers
Created eblasts and landing page visuals to support registration
Designed location-specific flyers and banners for on-site promotion
Ensured consistency across all formats while adapting layouts for different channels

Results

Delivered a cohesive multi-channel campaign across print and digital platforms
Supported multiple workshop locations with consistent and scalable design assets
Improved clarity of event messaging and call-to-action across touchpoints
Enabled seamless integration between physical mailers and digital registration flow